About Us
Santana Organics grew out of Ecuador’s soil. Real farms, real families, real land that gives flavor its own heartbeat. Our country sits on volcanic ground charged with minerals, wrapped in clean Andean air and warmed by steady equatorial sun. Every crop absorbs that power. You taste it instantly.
Meet Our Team
Paulina Vivanco – Founder & CEO
Paulina is the founder and visionary behind Santana Organics, a company dedicated to exporting premium Ecuadorian products to international markets. With a strong background in international business and a deep passion for clean, organic, natural, and culturally rooted foods, she leads the company’s global strategy, product development, and brand positioning.
She has built a portfolio that highlights Ecuador’s finest offerings—natural plantain snacks, cassava and sweet potato chips, organic premium dried banana, high-altitude specialty coffee (Sidra), ceremonial cacao, native Ecuadorian chocolate bars, dehydrated Ecuadorian natural fruits, and traditional Ecuadorian products such as bizcochos, manjar de leche, and quesos de hoja. She is ready to develop the product your market needs, combining her love for the land with her entrepreneurial vision!
Known for her strategic mindset, high standards of quality, and commitment to authenticity, she has positioned Santana Organics as a bridge between Ecuador’s rich gastronomic heritage and global consumers seeking premium, natural, and niche specialty products.
Isabel — VP of Growth
Isabel is an accomplished professional with decades of experience in both private and public sectors. She has worked in Fortune 100 companies like BlackRock, Charles Schwab and Genentech in San Francisco, California, as well as international organizations like the International Monetary Fund and the Inter-American Development Bank in Washington D.C. and the United Nations in Geneva, Switzerland. Early in her career, she worked doing Imports and Exports at Nestle Ecuador, where she found her love of international trade and development.
As VP of Growth at Santana Organics, she leads strategic communications and brand development. She also works in the creation and execution of data-driven strategies for customer acquisition, retention and monetization, bridging marketing, product distribution, sales and analytics to find and scale revenue opportunities and new markets. She is proud and eager to promote the premium quality of Ecuadorian products around the world.
With experience across South America, Europe, and the United States, she brings a strong background in integrated marketing communications and digital strategy. Isabel holds a Masters in Corporate Communications and Public Relations from Georgetown University and a B.A. in Marketing and Advertising from Universidad de las Americas in Quito, Ecuador.
Isabel is a natural storyteller and people-centered leader. She is passionate about creating positive social impact and inspiring a culture of joy and resilience. She is also an advocate for health and wellness and enjoys travel, yoga, and meditation.
José Murillo – U.S. Business Development Lead Houston office
José brings over 20 years of experience in logistics, planning, procurement, and international operations. With a background in business administration and a specialization in strategic logistics, he has worked with organizations such as the United Nations World Food Programme, the Chamber of Commerce of Spain, and development foundations, where he managed complex supply chains, international donations, and large-scale distribution processes.
At Santana Organics, José is responsible for leading business development in Houston, overseeing commercial expansion, logistics coordination, market relationships, and product distribution.
He stands out for his analytical mindset, problem-solving skills, and commitment to operational excellence. Outside of work, José is passionate about music and literature—bringing creativity and focus to everything he does.